What you’ll learn:

• What clients really think.

• Why accounting firms lose clients.

• How to manage client service to maximize client satisfaction.

• The hidden land mines in your marketing program

• How extraordinary client service can pay off for your firm.

"We need to work on relationship management and proactive service. We could also benefit from cross-selling our services to existing clients."

Partner/Senior Executive Medium-sized CPA Firm

4.Client Service, Satisfaction, and Retention

Seven Keys Leaders are 2 times more likely than Laggards to have a formal program to monitor client satisfaction.

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